Introduction: Visibility is No Longer About Rankings Traditional SEO gave us the marketing funnel for search: awareness → clicks → conversions. But in AI Search, the funnel looks very different. Customers don’t browse ten blue links, they ask a question and get an answer. For brands, the challenge is: Are you mentioned? Are you cited?…

Introduction: A Shift Bigger Than Mobile-First Marketers once had to rewire their playbooks when Google went mobile-first.Now, another tectonic shift is happening, the rise of AI search engines like ChatGPT, Perplexity, Gemini, and Copilot. Traditional SEO rules don’t fully apply here. Ranking on page one no longer guarantees discoverability if your customers are asking AI…

Introduction: The Search Landscape Has Changed Not too long ago, every marketer obsessed over page one of Google. Ranking there meant traffic, visibility, and sales. But 2025 looks very different. This shift demands a new playbook: Generative Engine Optimization (GEO). In this guide, we’ll break down what GEO is, how it works, and how your…