Category: ChatGPT Update
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Everything You Need to Know About ChatGPT Ads and Its Impact on AI Search
The way people search is changing faster than ever and ChatGPT Ads mark a turning point that brands can’t afford to ignore. With OpenAI formally introducing advertising into ChatGPT, we’re entering a new era where AI Search, discovery, and monetization converge. But unlike traditional search ads, ChatGPT Ads follow a radically different philosophy, one that…
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ChatGPT 5.3 Is Here: What It Really Means for the Future of AI Search
OpenAI has announced ChatGPT 5.3, marking another major step forward in how large language models reason, synthesize information, and assist users in making decisions. While much of the public conversation around GPT-5.3 focuses on coding and agentic workflows, a more important and under-discussed shift is happening underneath: AI Search is evolving from information retrieval to…
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ChatGPT Health Is Live: How It Will Transform Discovery, Trust, and Growth for Healthcare Brands
The way people discover and decide on healthcare services is undergoing its biggest shift in decades. With the launch of ChatGPT Health, OpenAI has formally introduced a health-focused AI experience designed to help users understand medical information, interpret health data, and make informed healthcare decisions. This is not just another AI feature, it marks the…
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GPT-5.1 Is Here And It Changes Everything for Generative Engine Optimization (GEO)
OpenAI has announced GPT-5.1 today and while most people will focus on speed, reasoning, and new capabilities, for brands, founders, and CMOs, the bigger question is: What does this mean for my visibility on AI search engines? ChatGPT isn’t just a chatbot anymore. It’s a search engine, a research assistant, a product recommender, and increasingly,…